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SEM Campaign Management platform

About the client:

The client is a leading digital marketing agency in Turkey with presence in areas of search marketing, web development, social media, and mobile solutions serving large enterprises and new businesses alike.

Business need:

  • Product development to automate business workflows around planning, bid management, campaign management and associated reporting, ROI measurement and analytics for the client’s connected marketing platforms
  • Need for quantitative, real-time actionable data
  • Performance overhead
  • Development of the client data collection system
  • Reporting and system scalability
  • Resource augmentation for creative production and brand development


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