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30 Apr
2017

Digital Marketing Strategy for Software Products

By: Sayed N

As a Digital Marketer, The challenge in front of us is always there to execute a Digital Marketing strategy for software products that always work and deliver higher ROI on marketing spend. we need to plan integrated approach to get more downloads for an app or more paid subscriptions for software p...Read More

11 Apr
2017

How to setup LinkedIn Lead Gen Forms Campaign, A step by step guide

By: Sayed N

LinkedIn has recently introduced a new ad format type on LinkedIn advertising platform. The new ad format called as “LinkedIn Lead Gen Forms”. The new ad format works best for B2B products and services companies. Marketers can engage their target audience by offering whitepaper, case stu...Read More

10 Apr
2017

How to Promote Your Brand Using Instagram

By: Sumit Balan

Over the past few years, Instagram has evolved as a platform to post selfies, travel pics and pictures of exquisite food you ate to a platform that can be used to make money, drive sales and promote your brand. Instagram has over 300 million monthly users and brands are finding new ways to in...Read More

05 Apr
2017

Digital Marketing Strategy for Retail and Ecommerce Industry

By: Sayed N

With the increasing number of mobile and other digital devices, Most of the consumer brands in retail and ecommerce industry are going mobile and heavily spending to capture audiences on their website. According to the Google Shopping micro-moments, 76% of people who conduct a local search on th...Read More

02 Apr
2017

5 Online Tools for SMBs to Improve Productivity

By: Sumit Balan

If you are running a small business, you will face daily challenges which are major productivity killers. Each day, you will be flooded with emails, phone calls, and meetings.Optimizing your time and staying organized can become overwhelming and sometimes impossible. Smart use of powerful o...Read More

08 Mar
2017

Social media marketing for Ecommerce websites

By: Sayed N

Are you implementing right social media marketing strategy to improve sales conversions to your Ecommerce websites? If no, then today I am going to uncover best practices and tools that you must use to achieve your marketing goals for Ecommerce business. Define your Target Audience The firs...Read More

15 Feb
2017

Google AdWords team will be rolling out new UI by end of 2017

By: Sayed N

By this year end 2017, Google AdWords will be providing access to all the advertisers with complete revamp of its platform UI which will be much simpler to use for SMB's and advertisers. Currently few advertisers has given a access to new Google AdWords platform UI as part of testing phase. Ho...Read More

11 Feb
2017

Google Search ranking will give priority to mobile friendly websites first

By: Sayed N

Smartphones are increasingly becoming the device of choice worldwide for searching on the web. In fact, 2016 is the first time where mobile internet usage (51.3%) has gone ahead of desktop (48.7%), and Google has now began mobile first indexing for all search rankings. This means Google search is no...Read More

04 Feb
2017

How to setup Facebook lead ads campaign that achieves results

By: Sayed N

Have you ever run lead generation ad campaigns on Facebook and converted leads into customers? It can be really effective lead generation strategy for your business. It really works especially for B2B companies, Professional services, Education institutes and other service based businesses. To...Read More

18 Jan
2017

5 Ways to Grow your Business in 2017

By: Sayed N

Yet another year ends. It’s time to review our achievements and revise the plans to welcome a whole new year. Here’re 5 effective ways to make your digital strategy far more impactful to gain success in 2017. #1. Build Your Brand with Digital Media & Technology Digital media has be...Read More