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19 Feb

How your Internet Marketing plans should be in 2015 ?

By: Sayed N

In order to succeed in an online business and strive through the cut throat competition one needs to keep in mind several things. Marketing, especially through internet doubtlessly comes first and foremost. Changes keep on happening and adapting to it is vital. Now what are the internet marketing techniques for 2015?
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Well! One of the most important things which need to be implemented is indeed immaculate search engine optimization techniques. SEO is a very wide spectrum of processes which consists of several aspects.
You can either make use of a combination of techniques or just one single technique but former is always preferable because of many genuine reasons. However, it is very important to do an in depth study of the business requirements and the various techniques which will come handy in order to reach a wider target audience.
In view of the latest strides and progressions, following are few of the trends which may have greatly favorable impact on any online business. These directly or indirectly complement your SEO efforts as well.

Content Marketing – Content marketing is the good way to gain authority and trust by potential consumers. Create content that give value to the consumers and readers through a variety of online channels. This usually involves the information’s that relevant to specific targeting industry that will gives insight or valuable info cum interest to an audience.
Through content marketing we can develop a loyal following from consumer side to the way of authority and trust in targeting market. Top B2b content marketing strategies are social media, article on a business’s website, newsletter, case studies, videos and article on other websites.

Social Media Optimization – Social Media Optimization is in itself a very expansive term which comprises of various techniques which, when used in a combination strategically brings about success in any business. It seems like new social media sites are appearing all the time and have surged in popularity.

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Social media sites have benefited businesses with plenty of new opportunity and options to produce value through content in a variety of media forms and build their followers across more channels than ever before.
As a result, it has become easiest and common way for businesses to come out and experiment with multiple networks with the goal of reaching the maximum amount of potential consumers.

Pay per click Ads -Pay per click better known as PPC is one of the most effective tools of SEO. It is indeed one of the key drivers of traffic to your page and thus improves the page ranking on various search engines. By clicking on the link, one automatically gets to the home page. It’s not only very convenient but also creates a great impact. Broadly, there are two types of PPC which are used for online business.

Flat rate PPC – In this kind of PPC campaign the business pays a flat fee to run the campaign. A business which exists in a cut throat competitive environment such as e-commerce websites typically uses flat rate PPC

Bid -based PPC – In case of a Bid based PPC, an advertising network is made use of where in bids are placed in an automated auction. Bid based PPC is often made when a onetime push is needed for a business.

Mobile-Friendly Content – Use of Smartphone and tablets are quickly growing, so it’s necessary for businesses to create content that’s accessible to mobile consumers.

According to Forbes, “87% of connected devices sales by 2017 will be tablets and Smartphone.”If we are not adapted to this trend, we lose potential customers compare to our competitors who have adapted this trend.

Search engine marketing – Search engine marketing focuses on contextual advertising and paid insertion. SEM is broadly the way to make use of various search engine optimization techniques in order to promote ones business and making it more visible among its competitors, thereby increasingly the viability of the business.

Affiliate marketing – Affiliate marketing in lay mans term is making use of a platform which is most visited or is quite popular. There are many websites or blogs which are quite popular and therefore have a high page ranking.

Due to its huge visitors anything which is present on the page has a huge chance of a visit or a click. Therefore, people often advertise on such platforms. Any sales or marketing happening from such a platform is the result of affiliate marketing.

Here at Innomind, we are backed up by enough resources to make the most of scope offered by these marketing techniques. Outsource your needs to us and we assure you the pleasure of watching your business continuously elevating to greater altitudes.

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about the author
Sayed N

A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience. He has been a trusted advisor to businesses from the SMB level all the way up to large enterprises and Fortune 500 companies. He played a pivotal role in the growth and advancement of InnoMind Technologies as diversified business group which dealt with professional education, Digital Marketing franchises, and full service Digital Agency serving clients across the globe. He has an MBA in Marketing & Finance from MDS University and Certified Google Adwords partner. He also works closely with various women empowerment agencies globally to promote rural women entrepreneurship and enable them to GO Digital.