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19 Aug

How to build the winning e-commerce store

By: Sayed N

How to build the winning e-commerce store

Are you overwhelmed at the thought of building your own e-commerce store? Is the mere thought of how you are going to weather the storms in this extremely competitive industry, causing you to break into a sweat? Well we, at InnoMind Technologies have got you covered. You are welcome! Here are some of our suggestions to help you get started like a pro.

#1. Outline your business plan

ecommerce business plan

Do business plans make you nervous? Yes? That’s understandable because when you hear business plan, you immediately start to think of 60 page documents where you have to foresee and list every possible challenges along with solutions to go with it. We’ve got good news for you. What you need at this level are just answers to the most important questions: What are you selling? Who are your target customers? What are their needs and how are will you meet these needs? Who are your main competitors (think about their strengths and weaknesses)? Is your online presence going to show how you are different from said competitors? If you have the answers to these questions, then you are in right track.

#2. Determine your website needs

ecommerce website design

Once you have number one sorted, determining your website needs should be a breeze. Identifying the needs of your website will largely depend on your target audience and of course, your budget. You may want a simple and organized online store; You know, something that simply gets the job done or you may want something more stylish, with graphics and advanced functional features. The choice is yours. If you do decide to go with the latter, you might need to hire a web developer to help you with this. And of course, this is where your budget comes into play. Remember not to put too much pressure on yourself. Decide what best works for you and make the best out of it.

#3. Figure out shipping costs and options

ecommerce shipping cost

If you are going to sell tangible products, then there has to be a way for your customers to get their purchases, right? As a newbie, you might be considering just letting your customers bear the full cost of shipping as many e-commerce stores choose to do. Be aware, though, that a lot of consumers abandon a purchase totally due to high shipping costs. On the other hand, a lot of customers will make purchases simply because shipping is free. You do want to make money, right? Then, it will be in your best interest to consider certain shipping options like:

• Offer free shipping on orders over a certain cost
• Offer a flat shipping fee on all purchases
• Offer free shipping to new customers
• Offer free shipping and make your prices slightly more expensive to cover the cost of the shipping
• Make shipping costs lower if customers purchase more items
• Offer free shipping totally if you can afford it.

Finally, there are other aspects to think about when building your eCommerce store like your domain name, pricing, creating a merchant account etc. But these 3 tips are invaluable to creating a winning e-commerce store. Once your store is up and running, smile and breathe, and start promoting your eCommerce Store.

If you need any help in design, development or marketing of your eCommerce Store. Please get in touch with us for your eCommerce business needs.

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about the author
Sayed N

A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience. He has been a trusted advisor to businesses from the SMB level all the way up to large enterprises and Fortune 500 companies. He played a pivotal role in the growth and advancement of InnoMind Technologies as diversified business group which dealt with professional education, Digital Marketing franchises, and full service Digital Agency serving clients across the globe. He has an MBA in Marketing & Finance from MDS University and Certified Google Adwords partner. He also works closely with various women empowerment agencies globally to promote rural women entrepreneurship and enable them to GO Digital.