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27 Feb

Guidelines on developing a successful mobile app and how to make it lucrative

By: Sumit Balan

Mobile app development was confined to platformsfrom Apple and Blackberryuntil a few years ago.However, the emergence of operating systems like android, windows and various other platforms suggest that mobile app developmentis here to stay.

It would surprise you to know that Apple App Store, Windows App Store and Google Play have amassed whopping profits in the last few years ensuring that mobile app development will continue to unlock a plethora of opportunities in the years to come.

There are two important areas that decide the success of an application.
Your idea before you start developing the application

While you are on the way to developing a promising mobile app, taking care of various aspects can help you save a lot of your resources. It is important to understand that the success of the app depends simply on the quality and the user experience. There is no palpable correlation between the complexity and success of an app. Ask these questions.

  • How credible and unique is your idea?

Analyze your idea and think if it is unique enough to interest a prospective user. You may not be able to get anexclusive idea every time for your app. However, try to think how exceptional and creative you can be even with an existing application idea. Always look at the application from the perspective of a user. Think of incorporating features and ideas to the app that would elevate the same to a brilliant piece of work.

  • What would be the user requirement?

Your ultimate aim is to create an application that will help the users make their life a little more enjoyable and less complicated. To provide this value, you must first understand what the user would need from your application and then weave unique and creative features carefully into the app. Have different UIs as required by different platforms. Features must enhance the core function of your app. Incorporating a less useful feature is a strict no-no.

  • What does your app provide to the user?

Bear in mind that a user would use your app only if it promises something more than the ordinary to the customer.The app must have something to turn the customer on to try your application. According to the developers out there, it is the most difficult and crucial thing that will make or break your application. The app must perform incredibly with less loading time and great utilities to make a user stick with the same or they would simply leave the app.

  • Can you monetize the app?

If your prime aim is to monetize the app, then this is probably the most important question that you must ask even before you start the development. Have a clear plan on your strategies to monetizethe app. If you plan to provide it free, in-app ads are a great source of income. Also you might want to tease the users with a free version of your app with fewer features and then offer the full features for a paid upgrade.
Promotion of the application

It would be unwise and unjust if you do nothing to promote your initiative. Always have a thorough promotional plan for the app to reach the users. Numerous promotional platforms are available to target people effectively.

  • Social media marketing

Social media is the best way to reach a larger audience in no time with less investment. A serious approach to the marketing will fetch you great response from social media users across various platforms. Make sure that you target the right demography and interest group to introduce your application.

  • Create hype and interest with teaser videos

Take advantage of the curiosity of humans by creating smaller teaser videos and share them across various social and other multimedia platforms. This will surely get users to try your service.

  • Stay on the move and communicate

Any change that you make to the app has to be communicated to the users and you should stay with the customers for responding to their queries and fixing issues quickly whenever needed. This can create goodwill and influence people to stay with you and even consider purchasing the paid upgrade if you have one.

  • Ask users’ opinions

Engaging users and make them feel that you team value their partnership with you. Asking for their suggestion and modifications they would like on your app would make them feel that you want to make the association special for them and they will stay loyal to you.

  • Promotion never ends

If you think once you have a large number of users and you can stop promoting, you are so wrong. Keep promoting your apps through different media and make a community. Make your community share their views and opinions. Make your app a really happening one. Involve in great social causes and make your users feel than they are part of something bigger.

Creating a successful mobile app requires dedication and relentless efforts. The idea of developing an app to compete against the already existing ones may sound intimidating and daunting. However, the success of an application depends on how much value the app can provide for the time and efforts that the users are willing to spend on your application. There are certain aspects that you need to pay attention to while developing a great app. If you are able to get this right, you would sure see glimpses of success already.

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about the author
Sumit Balan

Sumit Balan is the Co-founder of InnoMind Technologies with over 12 years of experience in IT industry in various roles. As the MD and Chief Executive Officer (CEO) of InnoMind Technologies, he has a precise vision and provides an overall leadership and direction to the entire aspects of business.