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05 Apr
2017

Digital Marketing Strategy for Retail and Ecommerce Industry

By: Sayed N

With the increasing number of mobile and other digital devices, Most of the consumer brands in retail and ecommerce industry are going mobile and heavily spending to capture audiences on their website.

According to the Google Shopping micro-moments, 76% of people who conduct a local search on their Smartphone visit a business within 24 hours and 28% of those searches result in a purchase.

I am going to uncover Digital Marketing strategy ideas and KPI’s metrics to measure from Digital Marketing efforts for effective ROI in this article.

Digital Marketing Strategy Ideas

1. Personalize Informational/Ecommerce Websites

Source: http://womanwithin.com

The more personalization you offer to your informational or ecommerce website visitors, the more interested they will be to show interests in your products. There are plenty of SaaS-based software available for your ecommerce websites to improve conversion rates like personyze.com, where you can leverage behavioral targeting, cart abandonment, dynamic landing pages, multivariate testing, recommend products based on specific users browsing pattern and remarketing emails to capture lost sales.

2. AR/VR Apps

With the help of AR/VR apps, you can completely customize your customer’s shopping experience in both in-store and online. Retailers can build apps with complete catalogs of their products so people can try them virtually in their home and see how it looks in a real world.

3. Social Media Marketing for Audience Engagement

Source: Stalkbuylove Instagram Page

It is very crucial to select the right mix of social media platforms for your retail brand or ecommerce website. We recommend you can include seven social media platforms to engage with your customers. The selection of social media platforms depends on what geographic locations you are selling your products and their buyer’s personas. Read detailed article here

4. Content Marketing

When it comes to content marketing, you should take it very seriously and build quality content around your ecommerce websites both internally and externally redirecting to your ecommerce website. Right from setting up a blog page on trendy products, tips and tricks, PR and product videos which will definitely give a big push to your content marketing initiatives.

5. Email Marketing Automation

Apart from the normal email newsletters you send promoting your products to your subscribers, you can use email marketing automation tools to make the most out of your email marketing efforts. Generally, email marketing automation will help you to achieve Holiday Promotion Resend, Upgraded Cart Abandonment Recovery, and Upgraded Order Confirmation. We recommend you to use a tool called Drip.

6. Video Marketing

Video ads could be one of your great sales conversion funnel to capture your target shoppers, you can run video ads on several native video marketing platform including YouTube ads and Facebook ads.

7. Mobile Marketing

You can leverage mobile ad networks to reach out to your target shoppers on mobile devices. You can select different targeting options to match up with your personas of ideal shoppers.

8. Search and Display Advertising

When people specifically search related to your products on search engine then you can show them ads from shopping ads feeds which can be directly linked to your ecommerce website products inventory. The another option is to show ads to those people who have already visited your website and retarget them with different creative’s to improve conversion rates.

9. Targeted Viral Campaigns

Planning specific campaigns to build your brand awareness must be your top priority. You can plan basic social sweepstakes or photo contest on facebook and Instagram. With the help of digital marketing agency, you can even plan specific campaigns based on your marketing goals.

KPI metrics to measure from Digital Marketing efforts for effective ROI

  • Total Sales
  • Cost per sales
  • Sign-ups and conversions
  • Average Lifetime Value of a Customer
  • Cost of Customer Acquisition
  • Social Media Reach and Engagement
  • Email Marketing Performance (Unsubscribed, Opens, Clicks, Bounced)
  • Conversion rate
  • Average Total visitors to the site vs returning visitors
  • Time spent on digital assets (websites, landing pages)

    Request a detailed Digital Marketing Strategy audit report to evaluate the performance of your current digital marketing implementation and how you can unleash 10x growth for your Ecommerce Website or retail brand.



101 Secrets for Lead Generation Through Digital Marketing
about the author
Sayed N

A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience. He has been a trusted advisor to businesses from the SMB level all the way up to large enterprises and Fortune 500 companies. He played a pivotal role in the growth and advancement of InnoMind Technologies as diversified business group which dealt with professional education, Digital Marketing franchises, and full service Digital Agency serving clients across the globe. He has an MBA in Marketing & Finance from MDS University and Certified Google Adwords partner. He also works closely with various women empowerment agencies globally to promote rural women entrepreneurship and enable them to GO Digital.