Real Estate is the industry worldwide which is highly competitive and many real estate agents struggle to generate leads for their businesses but there is way out there to generate quality leads through integrated Digital Marketing approach.
Today, I am going to uncover proven integrated strategic approach to generating quality leads for real estate agents through Digital Marketing.
We will learn about 5 step approach which you should implement effectively to ensure results –
1) Define your Target Audience
2) Develop Visual Identity
3) Drive Traffic using Content Marketing and Paid Ads
4) Nurture your prospects using automated funnel marketing
5) Measure results and continuously optimize your approach
Now let’s review each of the strategies how it can be successfully implemented.
You need to create a unique visual identity for your real estate business by having a logo which is visually appealing to your target audience and responsive website which provide flawless information with ease of use navigation throughout the website.
The ideal responsive web design must have following features in the website for successful conversions:
1. Homepage should have clean menu navigation, banners, featured listings, client testimonials (Both video and text based), property search features right on the homepage
2. About us page where you list all your team profile and what they are good at
3. Services that you provide
4. Search functionality (which should be linked to property listings search engine like IDX etc.)
5. FAQ’s page
6. Contact page
The next step is to drive traffic to your website or landing page from both organic and paid routes. Below are the strategies you can implement in your website –
Listing in classifieds sites/property search portals in your country: You need to find out what are all the classified sites and property search engines are have high traffic in your country or specific area and list them all the inventory you have there to drive traffic to your website.
EBooks and Case studies: You can prepare content marketing strategy around how you have helped existing customers finding their dream home or pro tips and best practices to find the right home or any specific topics that you can engage to your audience on your website blog page.
Email Marketing: This is a great way to reach out to your targeted email lists with featured listings twice in a week. Probably on Tuesday and Thursday each week to your email lists. This will increase additional traffic to your website hence more deals.
Social Media page setup and management: Ideally you should have social media accounts on Facebook, Twitter, Instagram, YouTube and Google+ to tell great stories to your audience and engage them on daily basis. You can plan various content types strategies each week to make social media marketing work for your real estate business.
Google Adwords (Search ads, Display ads, Remarketing): Define monthly budget for Google Adwords and allocate your ad budget across search, display and remarketing ads to ensure consistent flow of leads in your CRM system.
Facebook and Instagram ads(Conversions ads, Lead ads): Your target audience is checking their social feeds everyday and there is great way to put your business in front of them. The ads will appear to your defined target audience which you want to reach to and drive traffic and leads both to your website.
Once you start receiving traffic on your real estate website from both organic and paid routes, the next step is to gather contact information of your prospects who is visiting your website by offering them FREE E-books or case studies collect their contact information. Once your prospects provide their contact information you can start setting up 3-day or 5-day funnel marketing approach which they should go through like a sequential emails educating about your approach and tactics to serve your ideal customers so they will become cold leads to warm leads. The objective is to make them from cold leads to warm leads and eventually your customers and as soon as they complete the funnel that you have setup, move them to your CRM system so your sales teams can follow-up with them and close deals faster. You can use industry accredited tools such as drip, marketo, hubspot, infusionsoft for this purpose.
Now your sales and marketing process both are automated and continuously running to get you leads for your business, Don’t sit and relax. It’s time to use the tools for measuring the performance of your Digital Marketing campaign and continuously optimize for the success of your business. E.g. Google Analytics, Google Optimize, and Google Tag Manager you can use to analyze the results and ROI on your marketing spend.
If you need help in setting up Digital Marketing strategy for your real estate business. Please do get in touch with our experts to schedule a one on one meeting today!
I look forward to hearing your approach in the comments section below.