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12 Apr
2018

Digital Marketing Strategy for Ecommerce Brands

By: Sayed N

In this article, I will explain how eCommerce brands business owners can leverage digital marketing to increase more revenue/sales and brand awareness.

Every single day brick and mortar businesses are moving to online business. Retailers are now evolving since there is huge jump in online shopping globally.

This is the right time to develop your ecommerce store and start targeting your ideal shoppers online so they can shop on your ecommerce website.

The first question, Ecommerce entrepreneurs ask themselves is

“Does my ecommerce store is making enough sales?”

First of all, how people discover your eCommerce store?

  1. Friends & Family
  2. Word of Mouth
  3. Social Media & PR
  4. Coupon Distribution sites
  5. Paid Media Ads (Facebook, Google, YouTube, Twitter, Instagram and other ad networks)
  6. Email and Content Marketing
  7. Search Engine Optimization
  8. Affiliate Marketing

Now there are multiple solutions to reach out to your target audience, we need to engage target audience on multiple touch points and be a part of their digital journey when they shop online. Whether they are just researching about the product, considering any specific product or actually placing order their desired product online and even continuous shopping with their favorite online ecommerce website.

I will explain you 5 different types of Digital marketing strategies which will help you to increase sales for your ecommerce brands:

  1. Social Media & PR
  2. Coupon Distribution sites
  3. Paid Media Ads
  4. Email and Content Marketing
  5. Search Engine Optimization
  6. Affiliate Marketing

SOLUTION #1 – Social Media & PR

  1. Organic social media marketing
  2. Launch social campaigns
  3. Digital PR
  4. Engage your target audience on social media platforms
  5. Run frequent contests and giveaway
  6. Influencer marketing

SOLUTION #2 – Coupon Distribution sites

  1. Coupon distribution and daily deals sites like groupon and many others
  2. List your best performing products on these sites
  3. Generate a coupon code from you site and list on these sites

SOLUTION #3 – Paid Media Ads

  1. Research the right paid media strategy and ad formats based on the target audience we need to reach
  2. Run Google Shopping ads and re-marketing campaigns for optimal performance of the campaign
  3. Continuously optimize the media strategy

SOLUTION #4 – Email and Content Marketing

  1. Regular email newsletters blast to your past customers and potential new customers with latest offers, promotions etc.
  2. Writing articles, look-book, blogs, infographics and promoting it across the digital platforms to drive traffic to the ecommerce store
  3. Implementing advanced email marketing automation for cart abandonment and other eCommerce business workflows
  4. Production of GIF videos for best performing products

SOLUTION #5 – Search Engine Optimization

  1. Targeting multiple keywords to capture the intent based opportunity
  2. Run RLSA search ads campaign
  3. Continuously research keywords which has high potential to bring more sales and conversions on your ecommerce website

SOLUTION #6 – Affiliate Marketing

  1. Selecting the right affiliate marketing platforms
  2. Prepare strategy for acquiring quality affiliates
  3. Develop scalable affiliate programs which brings sales to the eCommerce store

Now it’s time to measure results and campaign effectiveness after executing all the solutions or any one of the solutions depends on our marketing goals and budget.

EXPECTED RESULTS (KPI)

  1. Total Gross Revenue from Digital Marketing campaigns
  2. Net Profit
  3. Avg. Revenue Per User (RPU)
  4. Cost Per Visitor
  5. Shopping cart abandonment rate
  6. Time on site
  7. Facebook, Twitter, or Pinterest followers or fans
  8. Blog traffic
  9. Number and quality of product reviews
  10. Affiliate performance rates

So now I am sure you must be able to get insights how you can leverage digital marketing successfully for your ecommerce store and increase sales and brand awareness.

Please let me know in the comments, which strategy you would like to leverage in your ecommerce store and why?



Grow your Business Online Today
about the author
Sayed N

A renowned Digital Growth Strategist, Digital Marketing Consultant, Speaker and Digital Marketing coach with over 10 years of progressive experience. He has been a trusted advisor to businesses from the SMB level all the way up to large enterprises and Fortune 500 companies. He played a pivotal role in the growth and advancement of InnoMind Technologies as diversified business group which dealt with professional education, Digital Marketing franchises, and full service Digital Agency serving clients across the globe. He has an MBA in Marketing & Finance from MDS University and Certified Google Adwords partner. He also works closely with various women empowerment agencies globally to promote rural women entrepreneurship and enable them to GO Digital.